Top 10 Free Tools for Market Research in 2025

Market research is essential for making smart business decisions, but costly software isn’t always an option. Fortunately, 2025 offers a variety of powerful free tools that can help you gather valuable insights without spending money.

In this article, we’ll walk you through the top 10 free market research tools that will help you understand your audience, track trends, and analyze competitors effectively.

1. Google Trends

Google Trends provides a real-time look at what topics and keywords are gaining popularity worldwide. It’s perfect for spotting emerging trends and understanding consumer interests by region and season.

• Tracks search term popularity over time and by region.

• Compares multiple keywords to gauge relative interest.

• Helps identify seasonal patterns and trending topics.

2. Survey Monkey (Free Plan)

Direct customer feedback is invaluable for market research, and SurveyMonkey makes it easy to create and distribute surveys at no cost. The free plan is ideal for small surveys with straightforward questions.

• Build simple surveys with up to 10 questions and 100 responses.

• Use templates tailored for market research needs.

• Analyze basic survey results with built-in tools.

3. Answer The Public

AnswerThePublic visualizes popular questions and phrases people use in online searches, giving you insight into your audience’s needs and concerns. This helps tailor content and product ideas directly to customer interests.

• Generates keyword questions and phrases based on search data.

• Presents results as easy-to-understand visual maps.

• Great for content ideas, product development, and competitor analysis.

4. Uber suggest

Ubersuggest combines keyword research with competitive analysis and SEO recommendations, offering a comprehensive view of your market landscape. It’s a versatile tool for uncovering new opportunities.

• Provides keyword volume, competition scores, and seasonal trends.

• Offers competitor domain analysis for strategy planning.

• Includes content ideas to boost your online presence.

5. Google Forms

Google Forms is a free, flexible survey tool that integrates seamlessly with other Google Workspace apps. It’s ideal for gathering feedback and organizing data efficiently for analysis.

• Easily create customized surveys with multiple question types.

• Integrates seamlessly with Google Sheets for data analysis.

• Allows unlimited responses with real-time summary charts.

6. Social Mention

Social Mention aggregates data from social media platforms, providing a snapshot of what people are saying about your brand, competitors, or industry. It’s great for real-time social listening.

• Real-time social media search and analysis.

• Tracks sentiment, top keywords, and influencers.

• Helps gauge brand reputation and customer engagement.

7. HubSpot CRM (Free Version)

A free CRM like HubSpot’s helps you organize customer data and track interactions, which is valuable for managing market research insights related to your audience. It also supports basic reporting.

• Centralizes contact data and tracks communication history.

• Offers basic reporting and pipeline management.

• Supports integration with marketing tools for holistic research.

8. Think with Google Market Insights

Think with Google provides a wealth of consumer insights, industry trends, and data-driven reports that are freely accessible. It’s an authoritative resource for up-to-date market intelligence.

• Access industry-specific insights and case studies.

• Leverage data on consumer behavior, digital trends, and emerging markets.

• Use interactive tools for custom analysis.

9. SimilarWeb (Free Tier)

SimilarWeb offers free analytics on website traffic and competitor performance, helping you understand your market position and uncover growth opportunities. Its intuitive dashboard is easy to navigate.

• Provides estimates of website visits, engagement metrics, and traffic sources.

• Compares competitor websites to identify opportunities and threats.

• Offers insights into audience demographics and interests.

10. Google Keyword Planner

Google Keyword Planner helps you identify the best keywords for advertising and SEO campaigns by showing search volumes and competition levels. It’s a fundamental tool for aligning marketing with audience behavior.

• Discover keyword ideas and search volume trends.

• Analyze competition and suggested bid amounts for ads.

• Plan campaigns based on relevant, high-traffic keywords.

How Saravapro Can Help

• Saravapro helps you select the right market research tools tailored to your business needs.

• We provide ready-to-use templates that simplify complex workflows and save you time.

• Expert training ensures you use tools effectively to reduce errors and improve data accuracy.

• Our practical solutions combined with personalized guidance empower you to gain reliable insights effortlessly.

• Entrepreneurs and researchers choose Saravapro to focus on growth while we handle the research process efficiently.